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WWE, Big 12 partner to bring ‘SmackDown’ to markets night before marquee conference games
The WWE brand has crossed over with the Big 12 Conference in multiple ways the past few seasons, including top stars from WWE ...
Big 12 commissioner Brett Yormark says his league is 'deepest football conference in America'
As he enters his three-year anniversary on the job, Yormark is now among college sports' power brokers. And he remains ...
Brett Yormark Says Big 12 Has Been Best CBB Conference for 'Last 10 Years'
It's safe to say Big 12 Commissioner Brett Yormark believes in his conference, given his comments during Tuesday's media days ...
Big 12’s PayPal and Venmo Deal Sets New Standard for NIL Payments and Athlete Revenue Sharing
Big 12 Commissioner Brett Yormark explains how the PayPal and Venmo partnership will secure NIL payments, reshape college ...
Big 12 football: Yormark takes the stage, “doubles down” on CFP format that stands in opposition to Big Ten model
The format Yormark believes is best for the sport stands in direct opposition to what the Big Ten has proposed.
Big 12 media days: 5+11 model, Yormark expects multiple CFP bids, preseason poll hurt ASU
Here is what you need to know from the Big 12 football media days at The Star in Frisco, Texas, as commissioner Brett Yormark ...
Big 12 Hopes Parity Will Result in Multiple Bids to College Football Playoff
Picked last in the 2024 preseason, Arizona State was the league’s only participant in the playoff as the conference chose not the rank its teams this year.
Big 12 commish Brett Yormark 'doubling down' on 5+11 CFP model
To open Big 12 media days, commissioner Brett Yormark said Tuesday that he is "doubling down" on the potential 5+11 CFP ...
Big 12 making no official predictions, so no last-to-first narrative this year like Arizona State
There are no official Big 12 predictions going into this season, so there will be no last-to-first narrative like what ...