Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

Gap dropped an 'inclusive' jeans ad featuring the girl group KATSEYE after the Sydney Sweeney 'good genes' American Eagle ...

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

Gap is continuing to revive its dance ad format with a new spot starring girl group Katseye. The 90-second ad, created by ad ...

The moment is also freshly off the heels of Sydney Sweeney's controversial denim advertisement for American Eagle, which was ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim for one ...

Gap has launched its Fall 2025 campaign, “Better in denim,” spotlighting the return of its iconic low-rise styles and the ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...