The latest line of Hello Kitty plushies offers fans the perfect way to celebrate the results of the 40th annual Sanrio ...

Hello Kitty designer Yuko Yamaguchi reveals how she took the character from obscurity to global fame through fan feedback and ...

INTERVIEW: "My Melody & Kuromi" director Tomoki Misato on turning two kawaii superstars into the streamer's next great ...

If you’re going to celebrate Halloween with anyone, let it be the birthday girl. Kuromi, whose birthday happens to be on October 31st, is “wickedly cute” any day of the year — but this outfit takes it ...

McDonald’s new Hello Kitty x Teenage Mutant Ninja Turtles Happy Meal drops Aug. 12 with 12 collectible toys for a limited ...

Sanrio and Allone Switch 2 cases with Hello Kitty, Cinnamoroll, Kuromi, My Melody, Pochacco, or Pompompurin are coming.

Pop Mart, the Chinese company which makes the toothy-grinned toys, is reported to be worth more than industry giants Mattel, Sanrio and Hasbro combined.

Working alongside Sanrio for over 25 years, Okumura also had a hand in other Sanrio icons, including the designs for Lloromannic and the members of the fictional idol group Beatcats.

The Chinese company Pop Mart is officially more valuable than industry giants Mattel and Sanrio, thanks to the popularity of ...

Sanrio's most recognizable character is, of course, Hello Kitty. To call Hello Kitty iconic would be an understatement, but the Sanrio villagers and items in Animal Crossing are not all Hello ...

Clearly, Sanrio and Chiffon are not messing when it comes to Cinamoroll. The adorable mascot is one of Hello Kitty’s good friends, and they will not let her be slandered for long.

While Sanrio has gone through ups and downs, Belson says, "Don't count out Hello Kitty." "She'll rejuvenate in some other way, some other format," he says — just as she has done for more than ...