On Aug. 12, Taylor Swift announced her 12th original studio album, The Life of a Showgirl and a sparkly orange era on her website.

"The Life of a Showgirl" will be Swift's 12th studio album. It follows Swift's 11th studio album, "The Tortured Poets Department," which was released on April 19, 2024. That album came with an extra surprise for fans when Swift dropped an additional 15 songs at 2 a.m. that same day.

Taylor Swift announced her 12th studio album, "The Life of a Showgirl," after a countdown tease on her website. The release date is now set for Oct. 3.

Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or businesses clamoring for a piece of the action.

In an appearance on Travis Kelce and Jason Kelce 's New Heights podcast earlier this week, Swift announced her upcoming album The Life of a Showgirl. The main cover artwork finds the "Cruel Summer" singer wearing a revealing rhinestone top as she lays in water.

The news was preceded, in typical TAS fashion, by a few big hints: First came a post from Taylor Nation, the official Instagram account of Swift’s management team, with a 12-image carousel of the singer in orange ensembles, to the sweet strains of 2020’s “August.” The caption? “Thinking about when she said ‘See you next era…’”

Swift revealed the release date, cover art and track list for The Life of a Showgirl. She also discussed her romance with Travis Kelce, buying back her masters and recovering from the Eras Tour.

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