North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance ...

On Monday, Wilson announced some important news as he agreed to an endorsement deal with athletic brand New Balance. The ...

North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and ...

North Carolina forward Caleb Wilson signed a "a multiyear, multimillion-dollar" endorsement deal with New Balance, according ...

Hubert Davis and the North Carolina Tar Heels landed a gem in their 2025 recruiting class, securing a commitment from five-star power forward Caleb Wilson.

In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image ...

Former NC State quarterback Russell Wilson loves to throw the deep ball. His ability to uncork a pass that sails through the air as if it were following a rainbow is uncanny, but that’s what separates ...

A man from Rocky Mount is accused of assaulting a teenage driver during a road rage incident on Highway 301 in Wilson.

New York Giants fans saw a spectacle that only one quarterback in the NFL is always good for. The moonball is a Russell Wilson special, and he put it on display ...

A Cumberland County dad died while his wife and teen daughter suffered minor injuries in the I-95 wreck in Wilson County. At ...

At age 36 and on his fourth team in five years, Russell Wilson believes he can still silence his doubters and rescue a lost ...