Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

There are a lot of headlines about the role of the Chief Marketing Officer (CMO), some alarmist and others optimistic. What’s clear is that the function—when led with an eye on the end customer and ...

Discover 2026 predictions for marketing agencies: how they’re changing strategies, adapting to trends, and evolving to meet ...

What factors are driving marketing automation platform use, and what capabilities do MAPs provide? We conducted original ...

When I started my career, the job of the CMO was largely about advertising, brand campaigns, and market share. Today, that job still includes those things—but it’s evolved into something much deeper ...

"Advertising has to compel humans, not digits, so there always needs to be human intervention to have a truly great idea.” ...

In the AI era, marketing faces a credibility crisis driven by years of overpromising and underdelivering, leading to ...

A new Seattle startup is betting that artificial intelligence can take marketing off the plate of small business ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. This interview originally appeared in the new BroadwayWorld Monthly ...

Kristine A. Brown, Bucknell's new vice president for strategic communications & marketing. Photo by Pete Borg, Rider ...

The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader. Yet according ...