The internet can be a weird place. Anyone who's spent too much time on Tumblr or Reddit can tell you that much, but YouTube also has it own section that many people find unsettling. That section is ...

Perfectly precise winged eyeliner and true crime — hitting the sweet spot of the YouTube algorithm. For five years, Bailey Sarian’s YouTube channel catered to a small, but consistent audience within ...

One can really get lost in the world of YouTube make-up tutorials. You go online to watch a tutorial on how to correctly apply lipliner and before you know it, it’s five hours later and you’ve watched ...

Dev Ritchie vividly remembers the first time she experienced ASMR — a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, often experienced in response ...

Trends develop here, there and everywhere on the internet, whether it’s the current BirdBox challenge inspired by Netflix’s new film or cake frosting videos on Instagram. One of the most recent trends ...

Between 2020 being a dumpster fire of a year, and our not-so-healthy social media spirals frequently reminding us of it, it’s really no surprise that many of us have been struggling to get a good ...

Over the past few years, Gibi ASMR has emerged as one of the most recognizable faces of the YouTube subgenre dedicated to the art of helping people relax through the internet-coined phenomenon ASMR.

Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...

When 22-year-old college student Abby Webster watches ASMR to fall asleep, she takes special precautions. "I have a roommate, and I angle my laptop away because I'm like, 'I don't want anyone to see ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...