This study looks at health and wellness influencers – individuals with large audiences online who provide information about health and wellness, largely on social media. It includes an in-depth ...

About half of U.S. adults get health information from social media influencers and podcasts – even though the majority of these influencers do not identify themselves as health care professionals, a ...

Around 40% of health and wellness influencers claim they’re healthcare professionals, but only 17% of them have a background in conventional medicine, a new study from Pew Research Center shows.

This study looks at health and wellness influencers – individuals with large audiences online who provide information about health and wellness, largely on social media. It includes an in-depth ...

Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?

Whether you were searching for it or not, you've probably come across a video on social media this week about a reported hantavirus outbreak on a cruise ship. It may have been someone identifying the ...