Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Based on the comments of a panel by that name at the Email Marketing Insider Summit this morning, they’re sort of like old practices in other forms of marketing. You know, creating relevance, ...

There are many email marketing services out there to choose from, but they can all be put into one of two categories: basic and advanced. Basic email marketing services do everything you expect a ...

In 2014, I began my career at PCMag as a freelancer. That blossomed into a full-time position in 2021, and I now review email marketing apps, mobile operating systems, web hosting services, streaming ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

Conversion rates, clicks, and opens are just some of the metrics that email marketers spend ages analyzing and interpreting. Marketers frequently have the right tools to view this type of basic data ...

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...

If you're still wondering about the value of segmentation, consider these numbers from eMarketer, as reported by HubSpot: "39% of email marketers that practice list segmentation see better open rates; ...

VICTORIA, British Columbia--(BUSINESS WIRE)--Redbrick announces the acquisition of Delivra, a provider of advanced email marketing automation, helping businesses engage in meaningful conversations ...

If you’ve been in business for any length of time, you know you need an email list. Email marketing allows you to develop a relationship with your customers and bring in more sales for your company.

Evolving customer habits and technology advancements necessitate a shift beyond traditional marketing to more advanced strategies for small businesses. Personalization and conversational marketing are ...