Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. In this modern age of healthcare consumerism, medical marketing ...

In recent years, there has been an uptick in interest in the Chinese market from licensors based predominantly in the U.S., Canada, Europe, and South Korea. Factors encouraging the in-licensing of ...

With the US Food and Drug Administration’s (FDA) September 9, 2025 announcement that it will increase its enforcement of the Federal Food, Drug, and Cosmetics Act (FFDCA), its rules governing ...

The marketing landscape continues to change rapidly. For medical practices, there are some exciting and challenging new trends and changes to be aware of in 2023. Let's take a look at three of the ...

2024 was one of the most eventful years for the pharmaceutical, biotech, life sciences and medical marketing industries. Each month brought seismic shifts — some completely unexpected — that required ...

Launching a new product in a packed pharmaceutical market requires an incisive marketing strategy. Learn more here: ...

Chief creative officers (CCO) have come quite a ways from the Mad Men era. Gone are the days of hard drinking in the office, overnight work days and a my-way-or-the-highway approach to copy. Modern ...

Please provide your email address to receive an email when new articles are posted on . Most clinicians used in marketing campaigns on X got paid for endorsement even if disclosure not made. Many ...