It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of. The latest example came ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

Adam is a lifelong gamer who enjoys RPGs, action adventure games and a healthy helping of VR to boot. He has written for countless sites in the gaming medium, and you can find him playing the newest ...

Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped in-game ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

Saudi Arabia’s new artificial intelligence company, Humain, has formed a division to work on advertising, video games and film, as the kingdom strives to become a global leader in technology. Steve ...