Travel Alberta says the sector hauled in $15.2 billion last year from visitor spending, setting a new record for tourism earnings in the province. Jon Mamela, senior vice-president and chief ...

Bow Lake in Alberta's Banff National Park. Looking for a cool way to vacation in Canada this summer? How about a road trip hitting all the highlights of Alberta, the big Western province where the ...

Get a taste of Canada’s mountainous backcountry province of Alberta through unique food tours, inspiring cooking classes and inventive local restaurants. Visitors enjoy a scenic 'Peak-Nic' — cooking ...

Travel doesn’t need to be limited to tropical or warm-weathered destinations. This winter, challenge yourself to explore something different with a winter-focused trip. Nestled in the heart of Western ...

Initiative Canada has renewed its partnership with Travel Alberta, retaining the global media agency of record assignment following a competitive review. The Omnicom Media agency will continue to lead ...