In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this point. However, there is a difference between the two, and Rufus doesn't act like Alexa in any way.

Quick Suite is a chatbot and set of AI agents that can analyze sales data, produce reports or summarize web content.

Amazon Prime Big Deals Days return on October 7 and 8, offering discounts of up to 40% on some of the retailer’s most popular products. Prime Day, which kicks off the holiday shopping season, gives members an early chance to check items off their ...

The second week of October brings Amazon's two-day fall sale — "Prime Big Deal Days." The company promises discounts of up to 40% off, but as you scroll through deals, it's important to watch for pitfalls that could have you spending more than you intended.

Imagine talking to your Echo speaker, and it engages with a proper memory and information about your calendar and inbox. It helps plan and buy presents for the next party. Search through connected Ring cameras for delivered packages. Adjust the thermostat ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad platform creative setup. Advertisers can use the new ...

The instant checkout partnership also gives Walmart an edge over Amazon, which is a partner of Anthropic, a competing AI start-up into which it has invested $8 billion, giving it an estimated 15% to 19% ownership of Anthropic.