Forbes contributors publish independent expert analyses and insights. John Brandon covers social media trends. @johnbrandonmn The question to answer right away is: What does it mean to go viral on ...

For years, “going viral” has been viewed as the ultimate marketing win—a single piece of content skyrocketing to massive visibility seemingly overnight. However, virality may not always deliver the ...

There has been massive amounts of attention toward the married coworkers who got caught canoodling on Kiss Cam at the Coldplay concert in Boston. When they saw themselves on the big screen, their ...