It's not the first time the company have made an embarrassing blunder when it comes to making its products 'gender specific' BIC has come under fire from customers for flogging “sexist” pink lighters ...

The line has been newly refreshed with designs inspired by the red, white and blue and featuring all-American phrases. BIC Lighters reintroduces its Special Edition Americana Series with modern and ...

Five years on from Bic’s pastel-coloured “for her” biros revolutionising women’s ability to write with our tiny hands, the firm is empowering us once again with a special lady tool to help navigate ...

BIC has come under fire from customers for flogging "sexist" pink lighters apparently designed for women to light candles. The Miss Bic Flex, which comes in pink packaging and features an image of a ...