Discover the up-and-coming marketing power players boosting brands with bold campaigns and visionary leadership.

From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D.

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

One standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...

Using AI, Devotion scales creator identification, outreach and relationship management for a new era of influencer marketing. “Brands are going to have to work with creators at scale, and they’re ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

Modern brands can no longer buy attention through advertising — they must earn it by becoming storytellers people choose to ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Generative AI has made waves in advertising and marketing for its ...

The most successful companies know that true growth happens when these two objectives work in harmony, not in opposition. The evidence is now clear: Brand and performance are not opposing forces; they ...

While a substantial body of research shows that emotionally charged advertising enhances brand recall, the neuromarketing literature still lacks a clear ...

When I first heard advertisements were coming to ChatGPT, I wasn’t surprised. The platform already has an app store and integrated shopping into the chatbot, so ads seemed inevitable. As someone with ...