In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

A new survey by IAG Consulting finds that among two-thirds of companies polled, it is “improbable” that an IT project will be considered an overall success, due to inadequately or improperly gathered ...

Tammy Michalek is a Marketing Technology Strategist who specializes in creating efficiencies between enterprise business processes and supporting technologies. Over the past twenty years, Tammy has ...

The process of capturing business requirements is still done mostly the old-fashioned way. Business analysts usually sit down with users to discuss the business functions they need. That information ...

Establish the proper requirements, and you're halfway to a successful BI project. But gathering and rationalizing those requirements demands a rigorous approach At the start of any new software ...

Two-thirds of companies responding to a recent poll doubt that an IT project could be deemed a success due to poor gathering of business requirements A new survey by IAG Consulting finds that among ...