Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Creating a business plan is a critical first step for any ...

Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Businesses that use a formal business plan are 30% more ...

Why Is a Business Plan Important? Starting a business without a plan is akin to embarking on an arduous journey without a map or compass. Here are the key ways a business plan will help your company ...