The year-end frenzy of data, deals and digital divination about connected TV (CTV) has painted an outsized vision of how this internet-based delivery system is overhauling the video ecosystem.

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...

As Canada’s most-watched network, CTV delivers everything from compelling dramas to reality competitions that have gained international followings. If that includes you, you may now be wondering how ...

Sixty nine per cent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using ...

Consumers are in the driver’s seat, controlling how and where they spend their time, with attention spread across multiple screens and platforms. Marketers are racing to keep up, seeking the best ways ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

CTV 1 and Origin Media are working on different, but complementary, solutions that aim to turn streaming platforms into ...

Connected TV was a star of AdExchanger’s Programmatic I/O show in Las Vegas this week. And I’m not just saying that because I get paid to write about how cool streaming is. Ad tech experts agree with ...

Roku will offer free use of a platform that repurposes social content into connected TV (CTV) creative to advertisers running campaigns through its self-service platform, per details shared ...

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Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. 69% of connected TV (CTV) users prefer streaming free, ad supported ...