Color trends used to come and go. But the color recession that began early this century has dragged on far longer than the ...

The Valspar 2027 Color of the Year has just been released. Sue Kim, director of color marketing, tells me how the color was ...

We all know Cloud Dancer was a controversial choice for the Pantone's 2026 Color of the Year, but there's no doubt the shade ...

Until a few years ago, all I really knew about color theory for clothing came from 30 Rock. Liz Lemon, holding up a neon green bridesmaid’s dress, bemoans that she can’t wear the color because “the ...

A new color called olo can be described as the “greenest green.” It can never be captured by a camera, but its development ...

Designers are calling it a new "neutral" - and we totally agree.

The Tsimane’ people of the Amazon (pronounced chee-MAH-nay, roughly) hunt, farm, and forage. They don’t have a lot of technology. And if you talk to them about the colors they see in the world, they ...

Starting to go gray doesn’t have to mean the end of dyeing your hair to match the color you’ve always had, or even dyeing it a new color altogether. In fact, having gray hair as a base gives you more ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

Rochester Institute of Technology color scientists know why the color of the dress that went viral has some people seeing blue/black and other seeing white/gold. “An aspect of color perception is ...

Researchers achieved that by combining mercury telluride colloidal quantum dots, which absorb infrared light, and a ...