Although Costco aims to provide value to all 81.4 million of its members worldwide, encouraging domestic Gold Star member upgrades is vital to its long-term success. Membership fees account for the ...

Costco is leaning hard on its most loyal shoppers, nudging basic Gold Star members to trade up to its higher tier with a mix ...

Costco's Executive membership costs $65 more than Gold Star and offers 2% cash back, but whether it pays for itself depends ...

Costco wants its members to either join as Executive Members or pay the $65 it costs to upgrade from a Gold Star membership.

Costco offers both Gold Star and Executive memberships, each with varying benefits. The $1.50 hot dog and soda combo remains a staple at Costco food courts. Current membership deals include a $20 or ...

New analysis reveals how pet food, diapers and coffee purchases at Costco can quickly offset the $65 annual membership fee ...