Back in June of last year, Ikuo Mori took the helm as Fuji Heavy Industries’ CEO. His task: end Subaru’s five-year long sales slump. Subaru’s retail efforts have not lived up the automaker’s ...

Looks like: Subaru is sticking with what works; the new Forester retains the same overall profile and virtually the same dimensions as its predecessor Powertrain: 180-horsepower, 2.5-liter ...

Subaru's push into the EV market is happening in the midst of an industry-wide plateauing of the genre. Going from one EV last year—the Solterra—to a lineup of three EVs for 2026 is an aggressive move ...

Subaru has announced a new record attempt on the 37-mile Isle of Man TT course. The legendary association between Subaru and Prodrive has created a new purpose built car. This time, it is called the ...