Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...

If you’re a digital marketer, you know the challenge of juggling performance goals, tight budgets, and endless to-do lists. Google Ads scripts offer a smarter way to manage your campaigns, introducing ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback.

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...

Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid ...