YouTube is adding new features to generate ideas and monitor the performance of thumbnails.

YouTube isn’t satisfied with serving one or two slices of brands’ creator marketing demands. It wants the whole pie. On Monday, ahead of YouTube’s NewFronts presentation this week, the Google-owned ...

In a bid to help creators reach more people, YouTube on Wednesday unveiled a slew of new tools, many of which use AI to try out different tactics on videos to find what makes them perform best. The ...