If you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile lately in its headlong rush toward an AI-driven world. But there is one that has the potential to ...

For both digital media planners and digital publishers, the custom ad unit presents a classic conundrum. The distinctiveness that creates desirability also raises what can be thorny pricing questions.

A+E Networks has partnered with Adcuratio and Dish Media to offer advertisers the ability to deliver multiple versions of national ads tailored to distinct audiences at the household level, within ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of product ...

Bing Ads began piloting Custom Audiences nearly two years ago. Custom Audiences are now generally available in all Bing Ad markets with the exceptions of the E.U., Norway and Switzerland. Custom ...

Google announced AdSense publishers can now create custom ad size units for both text and display ads on their web sites. Google said, "Custom sized ads behave just like their standard size ...

Hyundai Motor America and Disney have developed an original creative campaign for the 2022 Tucson. The collaboration extends Hyundai’s “Question Everything” creative platform for the restyled Tucson ...