Loyalty programs are everywhere and have been one of the most talked about topics in the quick-service restaurant industry of late. Forty-seven percent of diners now use at least one loyalty program, ...

Loyalty has always meant different things to different people, but unpacking the different perspectives could mean millions of dollars in sales revenue for CPG brands and grocery retailers. 84.51°, ...

Customer brand loyalty has increased on average 20 percent from 2019 to 2020, according to Brand Keys 25th annual Customer Loyalty Engagement Index. “Analysts, consulting firms, and research practices ...

Despite seemingly every store offering its own loyalty program, shoppers, on average, have 10 loyalty cards in their wallet, according to the new Living Loyal study from customer engagement agency The ...

It used to be that the number one way for brands to garner customer loyalty was with discount codes and special offers. Generally speaking, the more customers spent at a retailer or e-commerce brand, ...

As more marketers struggle to add both beef and nuance to their customer loyalty programs, a new study from Forrester reports that budgets are rising as top management recognizes their potential.

Compiled By Michael A. Verespej How workers define loyalty is changing, so says the recently released F-O-R-T-U-N-E Personnel Consultants' 2001-2002 Workforce Tracking Study. The survey found that ...

Why cheaper automotive brands aren’t the disruptor, but changed customer expectations are.