Fashion is getting its game on — and it looks good. Style and sport have gone together for a long time, but the Summer Olympics in Paris will, starting Friday, offer a reminder of just how good the ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Courtesy of Dior; Nike; Courtesy of Levi's; Perfect Moment; Comme Si; Gregory Fisher/Icon ...

As the U.S. Open and New York Fashion Week collide, tennis proves it's more than just a sport — it’s a style movement No one epitomized the marriage of modern tennis and fashion quite like Serena ...

Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape has undergone a significant transformation, dramatically reshaped by the ...

When Naomi Osaka took the stage with her custom outfit by designer Yoon Ahn for Nike, it wasn't just about clothes — it was the signal of a new era. From WNBA jerseys styled as streetwear to tennis ...

This week in style, Serena Williams and Zendaya reflect on fashion moments, Virgil Abloh’s legacy expands, and more. This summer, fashion, technology and sports will team up at the 2024 Paris Olympics ...

The official outfits of Balkan countries' Olympic teams have been put on show ahead of the 2024 Games in Paris, with some countries following glamorous designs while others have opted for humbler and ...

JD Sports Fashion's global expansion, particularly in North America, positions it for continued growth, supported by strategic acquisitions and strong partnerships with brands like Nike and Adidas.

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts. The Olympics is renowned for tradition ...