This article was written by AppLovin European MD Johannes Heinze, with contributions from MobileFreeToPlay co-founder Adam Telfer. Western mobile developers are faced with a number of different ...

Whether you play gacha games or not, you’ve likely heard the term used before. Yet, while gacha games are commonplace in the video games industry, not everyone knows what they are, nor the history ...

While the term “gacha game” might be a bit niche, the model itself has become increasingly popular in recent years. These games tend to be free-to-play, but with lottery-style random in-game items ...

Remember the feeling when you put in a token at a machine in your local arcade, watching as a mechanical claw grabs a random prize out of a pool of them that’s yours for the taking? If you said yes, ...