Taking the rules of video games and applying them to everyday life was billed as the next big thing, something that would transform everything from dull office work to how we exercise. But can it ...

All kinds of methods have been used to generate commitment, whether in business, at work or at school. Among the various tools, there's one that's frequently in the news today: gamification. Indeed, ...

Set achievable tagets: If you look at the success of campaigns like Malaria No More, or maybe even #stopkony, part of the appeal is that it is a concrete goal. Rather than asking for people to donate ...

Gamification is the application of elements typical of game playing in areas that are not usually game-related. There’s a growing trend in business to gamify tasks like training and team building to ...

Gamification entails integrating game design elements, including rewards, points, competition, and interactive challenges, into non-game contexts to engage and motivate individuals. In the context of ...

Mark Evans offers advice on successful gamification and how it can be utilised for patient retention in clinical trials. “Gamification is the application of game elements and game design techniques to ...

Walk through any public area and you’ll see people glued to their phones, playing mobile games like Game of War and Candy Crush Saga. They aren’t alone. 59% of Americans play video games, and contrary ...

M&M s have always had stellar marketing, but the company used simple gamification to great effect when it launched its 2013 pretzel game. It was basic and relatively easy, so appealed to a wide ...

Think about the last time you boarded a plane. Were you in the mass of people, bags and strollers crowded around the gate, waiting for their boarding group to be called? Or did you move past the sea ...

CII is hosting a three-day event next month, held online across three afternoons on July 6-8. Titled, CII Global Knowledge Virtual Summit 2020: Knowledge in the Age of Artificial Intelligence, it will ...