Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

hands opening a can of beans with a can opener - Kinga Krzeminska/Getty Images Generic canned food was a staple in my household growing up. Every meal required at least one canned item. (Hey, some ...

Shopping smart doesn’t mean sacrificing quality – sometimes the best deals hide in plain sight on store shelves. Generic products often deliver the same performance as their expensive counterparts, ...

Store-brand products are known to be cheaper, but sometimes, they're also better. These generic items have higher ratings ...

I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name versions of Honey Nut Cheerios and Honey Bunches of Oats. However, I ...

What do you associate with the word “generic?” Do the words “inferior” or “tastes like cardboard” come to mind? Or do you, like many people, associate name brands with people who are well-to-do, while ...