Google search ad clicks hit five-year high as Q4 spend rises 13% – Report

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Google Ads upgrades Creator Partnerships with search and management tools

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...
Forbes

Marketing Without Google: How AI Is Breaking The First Rule Of Visibility

For decades, search engine optimization (SEO), pay-per-click (PPC) advertising and paid media strategies have been grounded in one central truth: If you could optimize your content to appeal to Google ...
Business Insider

The rise of complex queries is reshaping Google Search. Here's what it means for marketers.

Google Search's superpower has always been its ability to convert: detecting when a query has commercial intent and serving a relevant, high-quality ad to ready-to-buy shoppers. Yet, while advertisers ...

Portside Marketing Expands Search Capabilities as Google Ads Management Joins SEO Services

Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...