How do you close the gap between I wonder and I know? You make a prototype. A prototype is a tool that gives you a chance to investigate your ideas and explore what could, should, or would come ...

While developing hypercasual games, developers come up with ideas, create prototypes, and work either alone or with publishers to run click-through rate, cost per install, retention and other tests.

In this three-part series, I will explore the benefits of business owners turning their business into a franchise-like prototype. I'm not suggesting that you pursue franchise ownership, but ...