Trends connect you to your viewers, just like gifts do on live streams. Following upcoming TikTok trends helps bridge the gap ...

Forbes contributors publish independent expert analyses and insights. John Brandon covers social media trends. @johnbrandonmn The question to answer right away is: What does it mean to go viral on ...

In just a few years, TikTok has gone from a niche lip-syncing app to one of the most powerful social media platforms in the world. From viral dance routines to comedic skits, food hacks, and global ...

Reaction videos have gained massive popularity on social media such as Tik Tok and YouTube because of their ability to ...

Kato's song 'Turn the Lights Off' made it to the top of a Spotify chart thanks to a meme on TikTok featuring a Jon Hamm scene ...