At the heart of ethnographic research is observation. Ethnographers watch how people interact with people, places, and things. It’s anti-lab science. There are rarely white coats and almost never ...
Keeping patients and caregivers at the center of quality improvement is critical. Kaiser Permanente’s Care Management Institute adapted video ethnography to achieve this aim, using video to capture ...
Many a company has a "customer first" approach, and improvement methodologies such as Lean and Six Sigma start with the "voice of the customer" (VOC). So what is the point in trying to solve ...