Takeaways Instagram’s 2025 Year-in-Review highlights how Indian culture went global, cricket dominated conversations, ...

Instagram’s 2025 review underscores the blend of global influence, cultural pride, and spontaneous moments that defined the ...

Spotify India’s sales head explains how India’s lo-fi, calm and spirituality listening habits are reshaping advertisers’ creative and mobile-first strategies ...

Indian culture reached global stages across music, fashion, and entertainment. Hanumankind performed at Coachella, while Shah Rukh Khan, Kiara Advani, and Diljit Dosanjh represented India at the Met ...

If there is one thing that marketers and consumers alike agree is that we are living in the age of ad ubiquity. Marketers have uncountable tools to track, map, analyse and target consumers almost ...

Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From fashion bloggers to lifestyle YouTubers, Instagram models and TikTok stars, trends within ...

Slowed and reverb and lo-fi hip-hop share some distinct similarities, with both subgenres birthing their own subcultures online, and becoming the soundtrack to Generation Z. On TikTok, the hashtag for ...

You know that feeling when you’re scrolling on social media and everything starts to blur together – perfect lighting, neutral palettes and the same voiceovers on repeat. Don’t get me wrong, it’s not ...