Danielle Bernstein makes millions a year by posting photos of herself on social media. Her success has invited scrutiny.

Influencer Sydney Nicole Gifford said in a TikTok video on Thursday that she has withdrawn her lawsuit against fellow content creator Alyssa Sheil, ending a case that had become closely watched over ...

Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?

Influencer marketers from brands like the NFL, Poppi, and E.l.f. Beauty shared the main pain points they face when running ...

Add Yahoo as a preferred source to see more of our stories on Google. An hour before she walked down the aisle, content creator Jaz Smith was in her wedding gown, hiding in a bush, replying to ...

A series of recent incidents involving popular YouTubers and social media influencers — from violent attacks and murder to threats, extortion and a livestream crash — has highlighted the darker ...

A woman’s date cancelled on her because she’s an influencer. She described her experience on TikTok, but later deleted it. The internet thinks that in doing so, she may have proven them right. Popular ...

Barstool’s Internet Invitational golfer gets attention for a cheeky beach photo showing her thong bikini and tan lines.

An hour before she walked down the aisle, content creator Jaz Smith was in her wedding gown, hiding in a bush, replying to comments on TikTok. She and her now-husband, Kevin Callari, had an hour to ...