JCPenney (JCP) is jumping into an emerging form of online marketing-- "haul" videos posted on YouTube by teenage shills who shop on the company's dime and then show what they bought from a particular ...
Back-to-school shopping is just around the corner, and a national retailer is trying to capitalize on a popular social media trend. Plano-based JCPenney hired six teenage girls to produce short videos ...
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