Alva became known as “el Rey Midas” because everything he touched turned to gold, just like the king from Greek mythology, ...

Jingles are a form of rhyme, and they've been around for centuries. They were first used in advertising in 1928, when a radio advertisement asking "Have Your Tried Wheaties?" hit the air, according to ...

MINNEAPOLIS — They can stick with us forever whether we like it or not. Advertisers have used catchy tunes for decades. "They're the original earworms, I think," said Jerry Wolczanski. The first known ...

Great ideas can come at any time. For McCann-Erickson's creative director Bill Backer in January 1971, one of those great ideas came while enduring a weather-induced layover in Shannon, Ireland. "I'd ...

Atlanta-based Ankit Patel conceptualized, created and posted the original video on YouTube. It was lated re-shared by Anand Mahindra. Anand Mahindra, on Christmas Eve, shared an unusual rendition of ...

Commercials—Love them or hate them, they are home to some of the catchiest tunes of all time. From Lucky Charms to Subway, commercial jingles have been a staple of advertising for years. Even if one ...

While jingles may not be right for every brand, the fact remains that jingles are memorable brand assets that consumers can recall for years. And this is in part because times — and media consumption ...

Yes, the singer-songwriter is responsible for getting way more than "Copacabana" stuck in your head Barry Manilow knows how to tell a story and deliver a memorable melody. It's why the 1978 Grammy ...