Hosted on MSN

From Kashi to cars: Ferrari CEO Benedetto Vigna on India’s sparkle, global uncertainty and why luxury demand isn’t slowing down as yet

Benedetto Vigna: Today we don't see any change in our demand, partly because we make only 14,000 cars. Clearly, if we were making many more cars, this would have had a bigger impact. Today we don't ...
brandequity.economictimes.indiatimes

From Kashi to cars: Ferrari CEO Benedetto Vigna on India's 'sparkle', global uncertainty and why luxury demand isn't slowing down as yet

Ferrari CEO Benedetto Vigna visited India, drawing parallels between Varanasi's 'Kashi' and the brand's electric car 'Luce'. He highlighted India's passion for Ferrari and its 'sparkling' nature.