Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

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At CES on Monday, L’Oréal took aim at one of beauty’s most challenging pandemic-era dilemmas: How to achieve great results from at-home hair color. The company’s answer comes in the form of Colorsonic ...

Millions of people worldwide color their hair at home, and even more began doing so after the lockdown brought on by the Covid-19 pandemic in 2020. According to L’Oréal, the at-home hair color ...

Recall: April 2020. The pandemic had just begun to settle in, and the quarantined population was beginning to miss some of its creature comforts. Religious salon-goers were turning to at-home color ...

The Colorsonic promises to be an affordable at-home alternative to the salon The Colorsonic promises to be an affordable at-home alternative to the salon is a senior reporter and author of the ...

We also found deals on Apple’s HomePod Mini and Sony’s InZone H3 gaming headset. We also found deals on Apple’s HomePod Mini and Sony’s InZone H3 gaming headset. writes about tech news, reviews ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...

We tapped our experts as well as our own hands-on testing to help us curate the best shampoos for color-treated hair. Here ...

L’Oreal Paris is looking to make its hair care business as relevant as its skin, hair color and cosmetics businesses. Arriving in several weeks to mass retailers is EverPure, a hair care line ...

Ahead of CES 2022, L’Oréal has announced tech that improves hair color application at the salon, the bathroom sink, and beyond. Home box dye kits can make an amateur colorist feel like a mad scientist ...