The future of hair and skincare may be light-focused.

L’Oréal debuted its handheld smart makeup applicator targeted specifically at those with limited hand and arm mobility. The Hapta makeup tool was designed by L’Oréal’s team of scientists and engineers ...

L’Oréal Beauty Genius uses augmented reality and agentic AI to personalize beauty experiences and showcase the brand’s ...

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The beauty giant unveiled new infrared light-powered hair and skin care devices Light Straight + Multi-styler and LED Face Mask at CES 2026, which it claims deliver ‘pioneering advancements in light t ...

NEW YORK & CLICHY, France--(BUSINESS WIRE)--L’Oréal and Perfect Corp. announce a global partnership that integrates makeup collections from L’Oréal brands worldwide in YouCam Makeup, the award-winning ...

L’Oréal is bringing inclusivity to the makeup chair in 2023. The beauty giant announced on Jan. 3 that the brand will be releasing the world’s first handheld lipstick applicator designed for people ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

L'Oréal Paris introduced its first line of virtual makeup for social media. The cosmetics giant's "Signature Faces" augmented reality (AR) filters are available on Instagram, Snapchat, Snap Camera and ...

Posts from this topic will be added to your daily email digest and your homepage feed. The company is also working on Hapta, an accessible lipstick applicator that helps those with limited hand and ...

To receive the Vogue Business newsletter, sign up here. Skincare, haircare and Asia demand are driving L’Oréal forward at a time when makeup sales — which account for a key portion of the beauty ...