Meat and Livestock Australia (MLA) has released its 2026 Australian Lamb campaign, which endeavours to reclaim the nation’s ...

It also features Aussie icons, including Bob Hawke, Agro, the Australia II yacht, Don Bradman and Steve Irwin in a magical ...

The 2026 Australian lamb campaign sets out to prove “just how uniquely Aussie our version of happiness really is".

Before Christmas, I was in a room with senior leaders from a broad mix of Australian agencies. The conversation drifted to a ...

The ad’s 4.6 stars sits in the ‘strong’ range, which encompasses 5.9 per cent of ads in System1’s database of over 100,000 ...

The highly anticipated annual summer lamb ad has dropped for 2026, airing during the tea break on day two of the fifth Ashes ...

Lamb wasn’t a luxury food in many Australian households when I was growing up. In the cost-of-living crisis, some families ...

The latest instalment of Meat and Livestock Australia’s iconic lamb ad tackles the news that Australia has slipped to 11th on ...

Australia has fallen from the Top 10 Happiest Countries for the first time ever – sparking Australian Lamb to launch an ...

Townsville has had a cheeky mention in the annual Australian lamb ad for 2026, poking fun at the city’s ‘steamy’ climate.

Meat & Livestock Australia (MLA) has unveiled its annual Summer Lamb Campaign via Droga5, celebrating lamb as the dish that ...

The annual summer Australian Lamb advertising campaign has returned, taking aim at Australia’s drop out of the world’s top 10 ...