When Ben Tsujiura, Gap's Head of Merchandising for Men’s & Collabs, got down to the archive, I asked him about the state of ...

A car company's badge is one of the most important decisions it'll make. Manufacturers like Audi, with its four rings, or Mercedes, have kept their badge designs for decades as a point of tradition ...

MILWAUKEE -- The Bucks want a fierce new look. The rebuilding franchise unveiled new logos Monday night that the team will start using after this season. The image of a forward-facing buck on the ...

Discover the history of Case’s iconic eagle and globe logo. Learn how J.I. Case turned .....into a lasting symbol of agricultural innovation.

Despite Audi being synonymous with Quattro, the German automaker's famous four-ring logo is entirely unrelated to its all-wheel-drive system and predates Quattro's introduction by 48 years. The four ...

In a giant parking lot, few emblems hit harder than Ford's blue oval. It's more than a badge bolted to the grille of a Fusion — it really is rolling Americana. A piece of industrial propaganda with a ...

Cracker Barrel will keep its old logo used since 1977, the company announced Tuesday, after customers caused an online uproar about the restaurant's new text-only logo last week. "We thank our guests ...