Luxury is hitting the fast lane in a major way. Louis Vuitton, the iconic fashion house beloved for its monogrammed masterpieces, just announced a groundbreaking 10-year partnership with Formula 1®, marking one of the most significant fashion-meets-motorsport collaborations in recent history.

Louis Vuitton and Formula One have signed an enprecedented deal with the luxury Maison signing on for the Australian Grand Prix.

Luxury fashion house Louis Vuitton has joined Formula One as global partner and the title partner of the 2025 season opener Australian Grand Prix, F1 said in a statement on Thursday. This year's race in Melbourne on March 16 will be officially named Louis Vuitton Australian Grand Prix.

One of the most recognisable luxury brands in the world, the famous French fashion house will be the title partner of this year’s Australian GP at Albert Park.

Louis Vuitton will be title sponsor of Formula One's season-opening Australian Grand Prix in Melbourne in March, the sport announced on Thursday. The LVMH brand will have prominent trackside signage at the March 16 race,

Kicking off the historic 10-year partnership as the Title Partner of the F1 Louis Vuitton Australian Grand Prix 2025.

Louis Vuitton has agreed a monumentous ten-year official partnership with Formula 1, which will see the Parisian fashion house play an active role at the most iconic races across the world. Louis Vuitton’s presence will be seen through trackside branding and their signature Trophy Trunks,