The marketing department has overall responsibility for growing revenue, increasing market share and contributing to company growth and profitability. In a small business, the marketing department may ...

If you’re like many business leaders, your marketing department feels chaotic. Although chaos can lead to novel thinking and ...

Fast Company Executive Board members share their insights. The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share ...

The two departments that determine the price for a product or service are marketing and accounting, with the two working together to help executive management make its final decision. Marketing ...

Allow me to share the four step process I followed so you can be prepared if you have to do it in your organization. 1. Analyze your current structure. There are no alarms that go off when your ...

Higher education marketing departments should be able to bring data, insight, and an intimate understanding of the consumer to enable their institutions to identify future opportunities and forge new ...

AI mandates without structure are creating workslop across marketing teams. Here’s how to build a smarter adoption strategy.

Have you ever looked at all the apps and functions on your phone and thought, “Wow, I’m probably not using this for even half the things it can do”? My phone is like a supercomputer, but aside from ...

If Confucius applied his quote to content marketing, he might say that a content marketing department begins with a single blog post. Just as a company begins with an idea from a founder, a content ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Debra Andrews It is no ...