CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing ...

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Steve Ohanians is the CEO of Clear Digital, an agency that delivers digital and brand experiences for real-world impact. You want your company to continue scaling in 2023, but your marketing ...

Most marketing only looks effective while the rules stay the same. The moment algorithms change, cracks start to show. Traffic drops, leads slow down, and suddenly teams realize their strategy was ...

From autonomizing tasks and overhauling workflow to taking over decision-making and transactions, organizations are betting big on agentic AI-powered systems and tools to level up their performance ...

The partner marketing playbook that drove growth for the last decade is no longer sufficient. Enterprise buying has become ecosystem-driven. A single customer transformation may involve a hyperscaler, ...

LONDON--(BUSINESS WIRE)--Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced ...

There was a time when marketing plans were built campaign by campaign. A product launch would have its own media plan. A thought leadership initiative would exist independently of an event sponsorship ...

Stahlberg and Maila open with the premise that their book (a collection of essays about changing marketing ecosystems) should provide ‘actionable insight’. However, the book is broken down into three ...

Left to right: Jason Moss and Chris Humphrey. Photo courtesy: QSC/Q-SYS. Q-SYS, a division of QSC LLC, announced the promotion of Jason Moss to vice president of marketing and ecosystem. Concurrently, ...

R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, announced that Albertsons Companies selected RRD to transform its promotional ...