Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. What makes a product iconic? That was the question we asked as we ...

The iconic “Maybe It’s Maybelline” jingle is making a comeback with a modern day twist. Maybelline New York announced the relaunch of the song, made popular back in the ‘90s, with a campaign starring ...

Maybelline New York is kicking its Brave Together initiative into high gear. At the onset of Mental Health Awareness Month, the brand’s mental health program — which currently operates in 34 countries ...

WWE and the number one cosmetic brand in the world have announced a brand new partnership that will see Maybelline New York become the first-ever 'Official Cosmetics Partner' on World Wrestling ...

Tell us about Maybelline New York’s new Made For All line. Makeup artists hear a lot of women asking for the perfect shades of red and nude, so Maybelline came out with seven lipstick shades that look ...

The world’s biggest makeup brand is betting on the metaverse. Maybelline New York has sponsored a digital fashion competition in the virtual realm, which took place Thursday. Called “Fashioning ...

To kick off her partnership with the brand, Cyrus reimagined the “Maybe it’s Maybelline” jingle. To kick off her partnership with the brand, Cyrus reimagined the iconic “Maybe it’s Maybelline” jingle.

Maybelline New York has announced that K-pop band ITZY will follow in the footsteps of Gigi Hadid and Storm Reid as their newest global spokesmodels. The band—whose members include Yeji, Lia, Ryujin, ...

Adding another gaming element to its outreach approach, Maybelline New York has launched a virtual experience in Roblox and the corresponding “Makeup Your Mix” campaign, the company announced Thursday ...