He isn’t just the “Michelin Man.” He has a name, and it’s Bibendum—which is Latin for drinking. It’s a long story. The anthropomorphic stack of tires who looks like an inflatable mummy is 125 years ...

The smiling Michelin Man celebrates his 120th birthday this year, having ably served as the face of the French tire giant for over a century. But a peek at the iconic mascot’s earliest designs shows ...

Michelin is launching its first global advertising campaign with the theme: "The right tire changes everything." The ads have a retro feel with a thematic tie to posters from the first half of the ...

As a car owner, it can be difficult to tell when you need to change your tires. Featured Video Expert advice on this topic ranges considerably; for example, NerdWallet says that a set of tires can ...

Michelin is the world's leading tire brand and has been for 120 years, but the Michelin Brothers did far more than just make good tires. Born in 1898, Bibendum (the Michelin Man) has communicated ...