Most anglers don’t know what to think when they walk into a musky shop and are greeted with rows upon rows of strange-looking lures ranging in size, shape, and color. From massive rubber swimmers with ...

The Kraken, a revolutionary new lure designed by Steven Paul, available on January 16, 2024 A hybrid hard and soft plastic jerk bait designed to target such predatory game fish as pike and musky, the ...

Muskies are notoriously hard to catch. But as the water cools in fall, like bears going into hibernation, muskies go on a feeding binge. There's no better time than fall to catch a trophy muskie, and ...

From classic spoons to muskie-size jerkbaits, these are the pike lures every serious angler needs to maximize their time on the water. Northern pike are some of the most aggressive predators found in ...