When the curtain falls after the 89th Academy Awards on Sunday, and the Hollywood bigwigs recover from the afterparties, they will still have to figure out innovative ways to persuade people to go see ...

A 1957 World-Herald movie ad page. This is a column called Nebraska at the Movies, and it's based on the idea that Nebraska has had a weirdly outsized role in Hollywood. (Or at least it *seems* that ...

Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what is ...

Recall of movie ads is 3-5 times greater than TV or newspapers, according to industry research. In particular, younger people, the most desirable group for advertisers, are frequent movie-goers, with ...

A “Star Wars” master plate and the movie ad it printed. A sampling of plates made by KB Typesetting of Omaha, which was for decades the epicenter of newspaper movie ads. A "King Kong" master plate and ...